A CEO who writes his own posts.
A CEO who knows LinkedIn is a valuable platform.
For me, Milan Murcko, CEO of YIT Slovakia, is proof that it’s possible.
→ Even when you’re running a company.
→ Even when your calendar is full.
Milan decided he wants to be active on LinkedIn:
• to showcase company culture,
• to present YIT Slovakia’s strategy,
• to be visible as a leader.
And he writes everything himself.
We fine-tuned his profile, created a consistent visual style for him and for other employees. Yes, there are already more people across the company active on LinkedIn!
We also mapped out the topics Milan could cover on his profile – all with a focus on Employer Branding.
The result?
Take a look yourself at the collaboration process and his results.
If you’re a CEO wondering whether LinkedIn makes sense for you,
this carousel might give you the answer.
